The fridge is usually the appliance that is most commonly accesses in the home. If your home has children, you have probably already attached the school lunch calendar into the fridge to keep tabs on what is happening. You may have also put the list of the tasks you have at home or even your social calendar.
Either way, the refrigerator door becomes one of the major communications paths within the home. Meaning that as a business, there is a fantastic opportunity for you to develop awareness of your brand and your solutions, by supplying a magnetized calendar for the refrigerator.
These fridge calendars may come in several distinct forms. The first type is a 3×5 calendar with twelve pages and with a magnetic backing in which the backing has your business card and all your contact info over it. The second is a bigger one that has a dry erase board on the surface of the magnet which the client can be able to write on. Additionally, it has a grid 5 months’ worth of boxes on it, so that they can write the calendar information that is essential to them. On the top it has your business name and logo. These magnetic calendars may be used for decades, and are inclined to get taken by individuals to place on record cabinets or either side of the desks in the office in addition to used as magnetic refrigerator calendars in the home.
From your standpoint, these are like getting personalized directories right where people may see them when they are taking a look at something that wants to be scheduled. The traditional businesses which use this kind of calendars are printing offices at which clients are tracking longterm deadlines, physicians’ offices for tracking appointments, and automobile repair places for scheduled maintenance and tune-ups.
Your magnetic fridge calendar has to have your company’ name, website, phone number, and address. Fax numbers are good for magnets intended to target other businesses, doctor’s offices may not require them for patients.
When presenting this information on your magnetic refrigerator calendar, it is good to keep in mind that readability is essential. Do a print outside and check it out at your work premises from a moderate distance. Make sure it could be read on arm’s reach, because that is where it will most certainly be sitting.
The final step is how they will get to your clients. You can hand them out in the workplace, or mail them out with the latest statement. If you invoice frequently, give them out in the invoices of the last months of the year or very early in the year. Spreading them out during the local Small Business Development Council Sessions would be a good opportunity for business to business style.