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As a realtor looking to sell houses and build your brand, it’s an incredibly wise move to utilize the power of Facebook. Millions of people are right at your fingertips for free. Granted, if you want to experience massive growth, it’s best to pay to play. Facebook ads can grant you more visibility. However, to really dominate the market and sell homes on your terms, Facebook is an asset you’ll want to take advantage of. Consider these steps as you build your Facebook marketing strategy.

1. Build a public profile.
Initially, many people are afraid to put themselves out there. This is understandable. After all, it is the internet and a bunch of strangers will see you. However, never let the fear keep you from self-promotion. When you have something of value to offer, be confident and share it. Fill out the public profile information include contact numbers, email addresses, business websites and more. Be sure to include the company logo and your picture so that people can put a name with a face. Your followers should see your public profile and know that you’re in the business of marketing luxury homes.

2. Deliver value.
The main thing that’s really going to attract more people to your page is whether or not you offer value. People are attracted to anything that will help them grow, learn and gain more. Whether it involves tips to maintaining a beautiful property, ways to build your credit so that you can buy a luxury home one day or how to find the house of your dreams, make sure your content speaks to your audience directly. Engage with them and find out their pain points. Once you figure out what their needs are, deliver content that answers the problem. When you’re in service to people, you’ll always be successful.

3. Go live.
While live open houses are amazing, you won’t be able to accommodate every interested buyer’s schedule. You don’t want to leave any stone unturned when it comes to interested buyers. In this case, make it available to them through Facebook Live. Create a graphic and announce that you’ll be going live in a specific house to do an online open house. Make sure that you share the graphic announcement on your page a few times so that people don’t miss it. Consider picking a time during the day so that the natural light can shine through and show the home in its best light. If daytime hours don’t work, always make sure all of the lights are turned on in the home so that people can really see what the house looks like. It’s a good idea to have someone else with you who can manage the device you’re using to go live. Have the person read any questions people ask on the feed so that you can be efficient with answering them on the spot. Whether you use a tablet or a phone, make sure your device is fully charged and that you have access to a great WiFi connection. Consider bringing multiple devices just in case one dies. It’s also great to have a mobile hotspot to connect.

These three steps make up the foundation of what you’d want your Facebook marketing strategy to be. In addition to handling these aspects, it’s important to take advantage of the opportunity to customization to figure out what works best for you and your company. Personal branding is essential and as you continue to build your strategy, it’ll shine through and get you more sales.